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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2009
Persistent link: https://www.econbiz.de/10003785277
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer; Benet-Martínez, Verónica; Garolera, Jordi - 2010
Persistent link: https://www.econbiz.de/10003924374
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Brand love : corroborating evidence across four continents
Sajtos, Laszlo; Cao, Joanne T.; Espinosa, Jennifer A.; … - In: Journal of business research : JBR 126 (2021), pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
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Intentions towards the sustainability of young adults : a cross-cultural comparison
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: World review of entrepreneurship, management and … 10 (2014) 2/3, pp. 247-266
Persistent link: https://www.econbiz.de/10010393480
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Polish and Belgian consumers' perception of environmentally friendly behaviour
Roozen, Irene T. M.; Pelsmacker, Patrick de - In: Journal of consumer studies and home economics 24 (2000) 1, pp. 9-21
Persistent link: https://www.econbiz.de/10001531959
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Foreign company misconduct and how consumers' punitive intent is influenced by country stereotypes and the perceived similarity between the foreign country and the home country
Barbarossa, Camilla; Buzeta, Cristian; Pelsmacker, … - In: International business review : the official journal of … 31 (2022) 5, pp. 1-18
Persistent link: https://www.econbiz.de/10013399558