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~person:"Foxall, Gordon R."
~person:"Garolera, Jordi"
~person:"Holt, Douglas B."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Welt"
~type:"article"
~type_genre:"Reprint"
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Foxall, Gordon R.
Garolera, Jordi
Holt, Douglas B.
Laroche, Michel
Loureiro, Sandra Maria Correia
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Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Erdem, Tülin
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How global brands compete
Holt, Douglas B.
;
Quelch, John A.
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Taylor, Earl L.
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2009
Persistent link: https://www.econbiz.de/10003785267
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Why do the natives wear Adidas?
Arnould, Eric J.
;
Wilk, Richard R.
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2009
Persistent link: https://www.econbiz.de/10003785573
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