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Luxury fashion branding ; Pt. 1
Phau, Ian (contributor) - 2013
Persistent link: https://www.econbiz.de/10010198012
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Luxury fashion branding
Phau, Ian (contributor) - 2013
Persistent link: https://www.econbiz.de/10010384454
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Promoting brand relationships
Loureiro, Sandra Maria Correia (ed.) - 2019
Persistent link: https://www.econbiz.de/10012179149
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Consumer behaviour in theory and in practice
Foxall, Gordon R. (contributor) - In: European journal of marketing : EJM 20 (1986) 3
Persistent link: https://www.econbiz.de/10001071372
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The Routledge companion to consumer behavior analysis
Foxall, Gordon R. (ed.) - 2016
Persistent link: https://www.econbiz.de/10011341154
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Consumer behaviour analysis : critical perspectives on business and management
Foxall, Gordon R. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001584601
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Grundlagen des CRM : Konzepte und Gestaltung
Hippner, Hajo (ed.); Wilde, Klaus D. (contributor) - 2004 - 1. Aufl.
Customer Relationship Management umfasst den Aufbau, die kontinuierliche Optimierung sowie den Erhalt dauerhafter und gewinnbringender Kundenbeziehungen. Vor diesem Hintergrund vermittelt das Buch grundlegendes Orientierungswissen, das für das Verstehen des komplexen CRM-Ansatzes unabdingbar...
Persistent link: https://www.econbiz.de/10001796871
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Emulation, imitation, and global consumerism
Wilk, Richard R. - 2009
Persistent link: https://www.econbiz.de/10003785637
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Special issue: Impact of culture on marketing strategy
Laroche, Michel (contributor) - 2009
Persistent link: https://www.econbiz.de/10003887508
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Why do the natives wear Adidas?
Arnould, Eric J.; Wilk, Richard R. - 2009
Persistent link: https://www.econbiz.de/10003785573