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Brand placement repetition in a fictional text
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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Alternative market research methods : market sensing
Longbottom, David (ed.); Lawson, Alison (ed.) - 2017
Theoretical underpinnings for market sensing -- Market sensing and qualitative research : context, philosophy, approach, and strategy / David Longbottom -- The qualitative research process part one : strategy, planning, and data collection / David Longbottom -- The qualitative research process...
Persistent link: https://www.econbiz.de/10011556475
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Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
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An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan; Ozanne, Julie L. - 2009
Persistent link: https://www.econbiz.de/10003832558
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An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan; Ozanne, Julie L. - In: Critical marketing : issues in contemporary marketing, (pp. 271-300). 2008
Persistent link: https://www.econbiz.de/10003674421
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Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R. - 2008
Persistent link: https://www.econbiz.de/10003611116
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An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan; Ozanne, Julie L. - 2008
Persistent link: https://www.econbiz.de/10003611261
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Alternative market research methods : market sensing
Lawson, Alison (contributor); Longbottom, David (contributor) - 2017
Persistent link: https://www.econbiz.de/10013181350