Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~source:"econis"
~subject:"Consumption theory"
~subject:"Environmental consciousness"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference paper"
~type_genre:"Non-commercial literature"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 16 applied filters
Year of publication
From:
To:
Subject
All
Consumption theory
Environmental consciousness
Marktforschung
Mode
Werbewirkung
Consumer behaviour
14
Konsumentenverhalten
14
Marketing theory
4
Marketingtheorie
4
Umweltbewusstsein
4
Brand management
3
Frauen
3
Markenführung
3
Verbraucherverhalten
3
Women
3
Advertising effects
2
Brand
2
Brand image
2
Cognition
2
Kognition
2
Markenartikel
2
Markenimage
2
Product Placement
2
Product placement
2
Theorie
2
Theory
2
brand attitude
2
need for cognition
2
Behavioral economics
1
Beziehungsmarketing
1
Brand placement
1
China
1
Cultural identity
1
Economic psychology
1
International marketing
1
Internationales Marketing
1
Kauf
1
Kulturelle Identität
1
Luxury goods
1
Luxusgüter
1
Markenwahl
1
Market research
1
Marketing
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatzsammlung
Conference paper
Non-commercial literature
Reprint
Article in journal
61
Aufsatz in Zeitschrift
61
Aufsatz im Buch
10
Book section
10
Collection of articles of several authors
3
Sammelwerk
3
Konferenzbeitrag
2
Arbeitspapier
1
Graue Literatur
1
Working Paper
1
more ...
less ...
Language
All
English
7
Author
All
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rock, Bram de
11
Bauer, Hans H.
10
Cherchye, Laurens
9
Huber, Frank
7
Thøgersen, John
7
Welsch, Heinz
7
Demuynck, Thomas
6
Kühling, Jan
6
Scherhorn, Gerhard
6
Hildebrandt, Lutz
5
Vermeulen, Frederic
5
Warde, Alan
5
Aaker, Jennifer
4
Boone, Jan
4
Boztuğ, Yasemin
4
Clements, Kenneth W.
4
Gröppel-Klein, Andrea
4
Hackethal, Andreas
4
Hruschka, Harald
4
Klapper, Daniel
4
Lorek, Sylvia
4
Reisch, Lucia A.
4
Schnorpfeil, Philip
4
Tadajewski, Mark
4
Weber, Michael
4
Wiel, Karen van der
4
Adams, Abi
3
Ambec, Stefan
3
Avery, Rosemary J.
3
Bartling, Björn
3
Becker-Leifhold, Carolin
3
Belz, Frank
3
Blankenberg, Ann-Kathrin
3
Bordalo, Pedro
3
Bronnenberg, Bart J.
3
Bug, Peter
3
Cantoni, Davide
3
Cosaert, Sam
3
Crawford, Ian
3
De Donder, Philippe
3
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
The impact of theory on representations of the consumer and the marketing organisation
2
Critical marketing : issues in contemporary marketing
1
Theoretical and empirical perspectives in critical marketing studies
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
Source
All
ECONIS (ZBW)
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
3
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
4
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832558
Saved in:
5
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 271-300)
.
2008
Persistent link: https://www.econbiz.de/10003674421
Saved in:
6
Radical behaviorism and consumer research : theoretical promise and empirical problems
Foxall, Gordon R.
-
2008
Persistent link: https://www.econbiz.de/10003611116
Saved in:
7
An ecofeminist analysis of environmentally sensitive women using qualitative methodology : the emancipatory potential of an ecological life
Dobscha, Susan
;
Ozanne, Julie L.
-
2008
Persistent link: https://www.econbiz.de/10003611261
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
