//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Markenartikel"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
4
Markenführung
4
Brand image
2
China
2
Markenimage
2
Welt
2
World
2
Asia
1
Asien
1
Brand
1
Brand extension
1
Corporate culture
1
Cultural identity
1
Developing countries
1
Economic convergence
1
Englisch (Sprache)
1
English (Language)
1
Entwicklungsländer
1
Ethnologie
1
Ethnology
1
Großbritannien
1
Hong Kong
1
Hongkong
1
Imperialism
1
Imperialismus
1
Indigene Völker
1
Indigenous peoples
1
International marketing
1
Internationales Marketing
1
Kulturelle Identität
1
Language
1
Luxury goods
1
Luxusgüter
1
Markentransfer
1
Market research
1
Marketing theory
1
Marketingtheorie
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Reprint
Article in journal
53
Aufsatz in Zeitschrift
53
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
3
Sammelwerk
3
Aufsatzsammlung
1
Case study
1
Conference paper
1
Fallstudie
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
1
Author
All
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Aaker, Jennifer
4
Elliott, Richard
4
Ehrenberg, Andrew S. C.
3
Fournier, Susan
3
Benet-Martínez, Verónica
2
De Chernatony, Leslie
2
Garolera, Jordi
2
Haller, Axel
2
Klockhaus, Volker
2
McCarthy, Michael S.
2
Park, C. Whan
2
Romaniuk, Jenni
2
Stolowy, Hervé
2
Aaker, David A.
1
Alden, Dana
1
Alford, Bruce L.
1
Almquist, Eric
1
Arvidsson, Adam
1
Austin, Jon R.
1
Auty, Susan
1
Azoulay, Audrey
1
Baker, William E.
1
Baldinger, Allan L.
1
Batra, Rajeev
1
Bengtsson, Anders
1
Bergler, Georg
1
Berry, Lisette
1
Bird, M.
1
Blair, Edward
1
Branthwaite, A.
1
Brasel, S. Adam
1
Brown, Tom
1
Burt, Steven
1
Calder, Bobby J.
1
Capella, Louis M.
1
Carlson, Brad D.
1
Channon, C.
1
Chung, Jay Young
1
Cooper, P.
1
Cote, Joseph A.
1
more ...
less ...
Published in...
All
Brand management ; Vol. 1
1
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Builing strong brands in Asia : selecting the visual components of image to maximize
brand
strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->