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~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Sheth, Jagdish N."
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Werbepsychologie"
~type_genre:"Reprint"
~type_genre:"Sammlung"
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Konsumentenverhalten
Marktforschung
Mode
Werbepsychologie
Consumer behaviour
57
Theorie
19
Theory
19
Russell W. Belk
10
Marketing
7
Welt
4
World
4
Decision
3
Entscheidung
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Materialismus
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Naresh K. Malhotra
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Aufsatz in Zeitschrift
274
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Sammelwerk
51
Collection of articles written by one author
49
Aufsatz im Buch
29
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29
Aufsatzsammlung
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Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Sheth, Jagdish N.
Wilk, Richard R.
Holbrook, Morris B.
16
Belk, Russell W.
13
Jacoby, Jacob
9
Keller, Kevin Lane
8
Bettman, James R.
7
Hill, Ronald Paul
5
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Krishnan, Balaji C.
4
Malhotra, Naresh K.
4
Tadajewski, Mark
4
Zaltman, Gerald
4
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Herrmann, Andreas
3
O'Shaughnessy, John
3
Ozanne, Julie L.
3
Park, C. Whan
3
Schmitt, Bernd
3
Thompson, Craig J.
3
Valenzuela, Ana
3
Wind, Yoram
3
Abeler, Johannes
2
Achtnicht, Martin
2
Batra, Rajeev
2
Benet-MartÃnez, Verónica
2
Benlian, Alexander
2
Bhattacharya, C. B.
2
Brown, Tom
2
Christensen, Glenn L.
2
Farr, Andy
2
Garolera, Jordi
2
Holt, Douglas B.
2
Kahn, Barbara E.
2
Kassarjian, Harold H.
2
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Legends in consumer behavior
40
Legends in marketing
11
Cross-cultural and critical perspectives on brands
3
Brand management ; Vol. 4
1
Critical perspectives on business and management
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
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Legends in consumer behavior: James R. Bettman
Bettman, James R.
-
2016
Persistent link: https://www.econbiz.de/10011413962
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2
Legends in consumer behavior: Jacob Jacoby
Jacoby, Jacob
-
2015
Persistent link: https://www.econbiz.de/10011413983
Saved in:
3
Quantitative methods : MDS, MDA, CCA, and beyond
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504955
Saved in:
4
Nostalgia and age-related preferences
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504958
Saved in:
5
Esthetics and tastes, Part II: effects of personality, class, and expertise
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504962
Saved in:
6
Emotions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010504982
Saved in:
7
Legends in consumer behavior: Morris B. Holbrook
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505247
Saved in:
8
Inspirational applications, Part II: scholarship and creativity
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505775
Saved in:
9
Inspirational applications, Part I: marketing education
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505778
Saved in:
10
Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
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