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Outlier robust analysis of market share and distribution relations for weekly scanning data
Franses, Philip Hans; Kloek, Teunis; Lucas, André - 1996
Persistent link: https://www.econbiz.de/10000945730
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Measuring the impact of promotion on weekly market shares
Franses, Philip Hans; Lucas, André - 1996
Persistent link: https://www.econbiz.de/10000952467
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Testing market share attraction models
Franses, Philip Hans; Paap, Richard - 1999
Persistent link: https://www.econbiz.de/10001394098
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Ankerpreise als Erwartungen oder dynamische latente Variablen in Marktreaktionsmodellen
Natter, Martin; Hruschka, Harald - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 49 (1997) 9, pp. 747-764
Persistent link: https://www.econbiz.de/10001225310
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Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis (contributor); Paap, Richard (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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Which brands gain share from which brands? : Inference from store-level scanner data
Oest, Rutger van (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811997
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Market share models with semi-parametric additive brand attractions
Hruschka, Harald - 1998
Persistent link: https://www.econbiz.de/10001413019
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On testing for unit roots in market shares
Franses, Philip Hans; Srinivasan, S. - 1999
Persistent link: https://www.econbiz.de/10001433323
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An artificial neural net attraction model (ANNAM) to analyze market share effects of marketing instruments
Hruschka, Harald - In: Schmalenbach business review : sbr 53 (2001) 1, pp. 27-40
Persistent link: https://www.econbiz.de/10001539150
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Semi-Parametrische Marktanteilsmodellierung
Hruschka, Harald - In: Journal of business economics : JBE 71 (2001) 5, pp. 571-589
Persistent link: https://www.econbiz.de/10001577266