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Changes in relationships are due to human actions. We assume that these human actions are functions of perceptions of a focal individual, but also the perceptions of other individuals who are part of the organizational and social environment. We hypothesize that perceptions based trust and...
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include new experiences. In our empirical study we particularly investigate customer referrals and the amount of services … satisfaction and payment equity affect customer referrals. With respect to the amount of services purchased, our estimation results …
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