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Incorporating responsiveness to marketing efforts in brand choice modeling

Fok, Dennis (contributor); Paap, Richard (contributor); … - 2008

Persistent link: https://www.econbiz.de/10003754335

Diffusion of original and counterfeit products in a developing country

Franses, Philip Hans; Lede, Madesta - 2010

Persistent link: https://www.econbiz.de/10003987319

Which brands gain share from which brands? : inference from store-level scanner data

Oest, Rutger van; Franses, Philip Hans - 2003

Market share models for weekly store-level data are useful to understand competitive structures by delivering own and cross price elasticities. These models can however not be used to examine which brands lose share to which brands during a specificperiod of time. It is for this purpose that we...

Persistent link: https://www.econbiz.de/10011334354

A joint framework for category purchase and consumption behavior

Oest, Rutger van; Paap, Richard; Franses, Philip Hans - 2002

We propose a consistent utility-based framework to jointly explain a household's decisions on purchase incidence, brand … in the product category and brand switching, but the effect through larger purchase quantities is limited. …

Persistent link: https://www.econbiz.de/10011327824