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Finding the keys to creativity in ad agencies : using climate, dispersion, and size to examine award performance

Verbeke, Willem J. M. I.; Franses, Philip Hans; Blanc, … - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 121-130

Persistent link: https://www.econbiz.de/10003808357

Indirect network effects in new product growth

Stremersch, Stefan; Tellis, Gerard J.; Franses, Philip Hans - 2007

Persistent link: https://www.econbiz.de/10003484690

Indirect Network Effects in New Product Growth

Stremersch, S. - 2007

Indirect network effects are of prime interest to marketers because they affect the growth and takeoff of software availability for, and hardware sales of, a new product. While prior work on indirect network effects in the economics and marketing literature is valuable, these literatures show...

Persistent link: https://www.econbiz.de/10012731026

Indirect Network Effects in New Product Growth

Stremersch, S.; Tellis, G.J; Franses, Philip Hans; … - 2013

Persistent link: https://www.econbiz.de/10014051861

Modeling intra-seasonal heterogeneity in hourly advertising-response models : Do forecasts improve?

Kiygi-Calli, Meltem; Weverbergh, Marcel; Franses, … - In: International journal of forecasting 33 (2017) 1, pp. 90-101

Persistent link: https://www.econbiz.de/10011754688

Estimating dynamic effects of promotions on brand choice

Paap, Richard; Franses, Philip Hans - 1999

Persistent link: https://www.econbiz.de/10001433319

The Optimal Data Interval for Econometric Models of Advertising Carryover

Tellis, Gerard J. - 2006

interval to estimate advertising carryover. The literature assumes that 1) the optimal data interval is the inter-purchase time … underlying advertising process. In contrast, we show that 1) the optimal data interval is the inter-exposure time. 2) Too … advertising process but only data at the inter-exposure time. These results hold for any linear dynamic model linking sales with …

Persistent link: https://www.econbiz.de/10012780058

Forecasting changing seasonal components using periodic correlations

Franses, Philip Hans; Ooms, Marius - 1994

Persistent link: https://www.econbiz.de/10000898964

Testing nested and non-nested periodically integrated autoregressive models

Franses, Philip Hans; McAleer, Michael - 1995

Persistent link: https://www.econbiz.de/10000907435

Critical values for unit root tests in seasonal time series

Franses, Philip Hans; Hobijn, Bart - 1994

Persistent link: https://www.econbiz.de/10000910782

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