We study the performance of sales forecasts which linearly combine model-based forecasts and expert forecasts. Using a unique and very large database containing monthly model-based forecasts for many pharmaceutical products and forecasts given by thirty-seven different experts, we document that...

Allocating the proper amount of shelf space to stock keeping units [SKUs] is an increasingly relevant and difficult topic for managers. Shelf space is a scarce resource and it has to be distributed across a larger and larger number of items. It is in particular important because the amount of...

We study the performance of sales forecasts which linearly combine model-based forecasts and expert forecasts. Using a unique and very large database containing monthly model-based forecasts for many pharmaceutical products and forecasts given by thirty-seven different experts, we document that...

Econometric models in marketing : editors' introduction / Philip Hans Franses, Alan L. Montgomery -- The role of stated intentions in new product purchase forecasting / Cheng Hsiao, Baohong Sun, Vicki G. Morwitz -- A decision theoretic framework for profit maximization in direct marketing / Lars...