Online retailers are on a consistent drive to increase on-time delivery and reduce customer lead-time. However, in reality, an increasing share of consumers place orders early. Such Advance Demand Information can be deployed strategically to reduce costs and improve the customer service...

While an increasing number of firms become more transparent about their supply chains, we still lack an understanding of why Supply Chain Transparency (SCT) impacts consumer perceptions. This lack of insight may make firms leery of transparency, as being transparent might backfire. Deriving...