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"Is there a gap in the market, and is there a market in the gap?" : How advertising planning performs markets
Jacobi, Erik S.; Freund, James; Araujo, Luis - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 37-61
Persistent link: https://www.econbiz.de/10010511385
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Price dispersion, information and learning
Araujo, Luis; Shevchenko, Andrei - In: Journal of monetary economics 53 (2006) 6, pp. 1197-1223
Persistent link: https://www.econbiz.de/10003369379
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"Is there a gap in the market, and is there a market in the gap?" : how advertising planning performs markets
Jacobi, Erik S.; Freund, James; Araujo, Luis - In: Marketing performativity : theories, practices and devices, (pp. 37-60). 2017
Persistent link: https://www.econbiz.de/10011616285
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Price dispersion, information and learning
Araujo, Luis; Shevchenko, Andrei - In: Journal of monetary economics 53 (2006) 6, pp. 1197-1224
Persistent link: https://www.econbiz.de/10007630937
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Price dispersion, information and learning
Araujo, Luis; Shevchenko, Andrei - In: Journal of Monetary Economics 53 (2006) 6, pp. 1197-1223
Persistent link: https://www.econbiz.de/10005131751