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~person:"Frey, Bruno S."
~person:"Möhlenbruch, Dirk"
~person:"Sallee, James M."
~person:"Van den Poel, Dirk"
~type_genre:"Graue Literatur"
~type_genre:"Sammlung"
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ECONIS (ZBW)
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Einsatzmöglichkeiten des Customer Profiling im Kundenrückgewinnungsmanagement des E-Retailing
Möhlenbruch, Dirk
;
Ritschel, Falk
;
Sinning, Falk
-
2009
Persistent link: https://www.econbiz.de/10003890220
Saved in:
2
Corporate Identity, Corporate Image und integrierte Kommunikation als Problembereiche des Marketing
Möhlenbruch, Dirk
;
Claus, Burghard
;
Schmieder, Ulf-Marten
-
2000
Persistent link: https://www.econbiz.de/10001499878
Saved in:
3
Inhalte und Bedeutung des Defender-Modells zur Bestimmung der Defensivstrategie bei Markteintritten von Produktinnovationen
Möhlenbruch, Dirk
;
Wichert, Gesa von
-
2008
Persistent link: https://www.econbiz.de/10003719901
Saved in:
4
Bundling auf Grundlage der adaptiven Conjoint-Analyse : Bedeutung und Vorgehensweise im Bereich der Autovermietung
Möhlenbruch, Dirk
;
Cercelovic, Sabrina
;
Ritschel, Falk
-
2008
Persistent link: https://www.econbiz.de/10003620096
Saved in:
5
Die Führung von Premiumhandelsmarken im Lebensmitteleinzelhandel : eine informationsökonomische Analyse
Möhlenbruch, Dirk
;
Arnold, Marion
;
Wolf, Annett
-
2008
Persistent link: https://www.econbiz.de/10003620381
Saved in:
6
Einsatzmöglichkeiten von Web-2.0-Instrumenten im Multi-Channel-Marketing des Einzelhandels
Möhlenbruch, Dirk
;
Blunck, David Elias
;
Ritschel, Falk
-
2010
Persistent link: https://www.econbiz.de/10013432747
Saved in:
7
Customer base analysis : partial defection of behaviorally-loyal clients in a non-contractual FMCG retail setting
Buckinx, Wouter
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001810342
Saved in:
8
Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers
Baesens, Bart
(
contributor
);
Verstraeten, Geert
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001741980
Saved in:
9
Constrained optimization of data-mining problems to improve model performance : a direct-marketing application
Prinzie, Anita
(
contributor
);
Van den Poel, Dirk
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10002717963
Saved in:
10
Investigating the post-complaint period by means of survival analysis
Larivière, Bart
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10002717992
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