in selected countries on which the later research of project e-Trust is based, with particular consideration of the … specific role of trust in these transactions and its transfer in e-commerce afterwards. For the elaboration of the data … used as a common basis of the comparison. The procedure has been applied to six European traders in agricultural products …

with members in a way that retains theirparticipation. Each of these conditions can be verified only if performance of the … feasible tomeasure. While conceptual approaches have been studied in the management literature, this paper considers … in supply chains and networks. The paper offers suggestions on empirical methods forestimation of measures derived. …

The locus of innovation is not the individual firm anymore but increasingly the network in which the firm is embedded …. Hence, in this paper innovation is investigated in the broader context of networks and applied to the traditional food … focus groups and in‐depth interviews in three European countries: Belgium, Hungary, and Italy. In each country, data are …

(universalistic approach). However, starting from a non‐universalisticapproach, the importance of organization’s effectiveness, in …, in turn,influences the relation sustainability between project manager and project team involved in … strength) are reported and measuredby using a 5 point Likert scale. The sample size is still in progress. The first results on …

of CauserelatedMarketing (CrM) campaigns in Germany. CrM is an increasingly applied marketing tool, where productpurchase … firms. At present little information is provided in CrM campaigns onhow much of the sales price is spent on the ‘cause’ by … the companies is too large this could leadto mistrust among consumers once they become aware of this. In the long run …

Fresh fruits are always recommended as ingredients in healthiest diets. However, there is a tendency forconsumers to … move their consumption towards transformed fruits, which are integrated in many food products.Quite commonly fresh fruits … marketing actions. It is very important to understand whyconsumers make elections of fresh fruits in order to increase their …

The volatility of agricultural markets has increased remarkably in recent years. In spite of this, the way in …

Research on organizational and inter‐organizational trust has become an important field in management andmarketing … not be the same on the buyers and the sellers side ininternational business transaction in food chains. The primary …

In the absence of reliable a priori information, choosing the appropriate theoretical model to describe anindustry … the factors affecting pricing behavior in an industry and provides a nonparametriccharacterization of the function linking …,rather than to replace it. The value of this methodology for empirical industrial organization studies lies in itsdata …

organization theory. The particular application to agro‐relatednetworks is a relevant example since agriculture plays new roles in … modern society. The coreof the analysis is centered in the rationale for allocation of residual decision rights … anddistribution of the rights regarding the value created. Contributions based in transaction costeconomics, resource‐based view …