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~person:"Furrer, Olivier"
~person:"Werr, Andreas"
~subject:"Dienstleistungsmarketing"
~subject:"Unternehmensdienstleistung"
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Dienstleistungsmarketing
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Furrer, Olivier
Werr, Andreas
Bruhn, Manfred
27
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18
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11
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9
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A Research Agenda for Service Marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of purchasing and supply management
2
The journal of services marketing
1
The service industries journal
1
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ECONIS (ZBW)
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1
Purchasing pension advisory
services
in Sweden : an interpretive investigation into service conceptions and supplier selection
Bolander, Pernilla
;
Werr, Andreas
;
Valk, Wendy van der
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 108-122
Persistent link: https://www.econbiz.de/10011871421
Saved in:
2
The relationship between national culture and the use of professional
services
: evidence from two cross-country studies
Pemer, Frida
;
Sieweke, Jost
;
Werr, Andreas
- In:
Journal of purchasing and supply management
24
(
2018
)
4
,
pp. 314-325
Persistent link: https://www.econbiz.de/10011963018
Saved in:
3
The cultural embeddedness of professional service purchasing : a comparative study of German and Swedish companies
Pemer, Frida
;
Sieweke, Jost
;
Werr, Andreas
;
Birkner, …
- In:
Journal of purchasing and supply management
20
(
2014
)
4
,
pp. 273-285
Persistent link: https://www.econbiz.de/10010431261
Saved in:
4
Purchasing professional
services
: a transaction cost view of the antecedents and consequences of purchasing formalization
Pemer, Frida
;
Werr, Andreas
;
Bianchi, Mattia
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 840-849
Persistent link: https://www.econbiz.de/10010404066
Saved in:
5
A framework for innovative service design
Furrer, Olivier
;
Sudharshan, Devanathan
;
Tsiotsou, …
- In:
The service industries journal
36
(
2016
)
9/10
,
pp. 452-471
Persistent link: https://www.econbiz.de/10011579233
Saved in:
6
Well-being co-creation in service ecosystems : a systematic literature review
Landry, Mikèle
;
Furrer, Olivier
- In:
The journal of services marketing
37
(
2023
)
7
,
pp. 862-882
Persistent link: https://www.econbiz.de/10014333403
Saved in:
7
Expansion and refocusing : two alternative trajectories for service marketing research
Furrer, Olivier
;
Kerguignas, Jie
- In:
A Research Agenda for Service Marketing
,
(pp. 353-374)
.
2024
Persistent link: https://www.econbiz.de/10014518476
Saved in:
8
A growth-share matrix of service marketing research themes
Furrer, Olivier
;
Baillod, Chloé
;
Landry, Mikèle
- In:
A Research Agenda for Service Marketing
,
(pp. 3-20)
.
2024
Persistent link: https://www.econbiz.de/10014517859
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