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~person:"G³nter, Bernd"
~person:"Salminen, Risto T."
~person:"Tolsdorf, Julia"
~source:"olc"
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Kunden-werben-Kunden-Kampagnen...
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G³nter, Bernd
Salminen, Risto T.
Tolsdorf, Julia
Helm, Sabrina
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Bruhn, M.
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Eggert, Andreas
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European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
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OLC EcoSci
ECONIS (ZBW)
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Suppliers' willingness to end unprofitable customer relationships: An exploratory investigation in the German mechanical engineering sector
Helm, Sabrina
;
Rolfes, Ludger
;
G³nter, Bernd
- In:
European journal of marketing : EJM
40
(
2006
)
3-4
,
pp. 366-383
Persistent link: https://www.econbiz.de/10006075376
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2
Basking in reflected glory: Using customer reference relationships to build reputation in industrial markets
Helm, Sabrina
;
Salminen, Risto T.
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 737-744
Persistent link: https://www.econbiz.de/10008433466
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