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~person:"Gómez-Suárez, Mónica"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"brand familiarity"
~type_genre:"Conference paper"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Mode
brand familiarity
Consumer behaviour
4
Advertising effects
3
Brand image
3
Brand management
3
Markenführung
3
Markenimage
3
Werbewirkung
3
Beziehungsmarketing
2
Brand
2
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2
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2
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2
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Conference paper
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166
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16
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16
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6
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6
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4
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Gómez-Suárez, Mónica
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Indrawati
5
Esteban-Millat, Irene
3
Gijón, Covadonga
3
Ion, Raluca Andreea
3
Jazi, Salima
3
Kasuga, Norihiro
3
M. S. Mahrinasari
3
Nakamura, Akihiro
3
Pei, Yilei
3
Russell, Cristel Antonia
3
Shishikura, Manabu
3
Steudner, Tobias
3
Ariyanti, M.
2
Arsena, Ashley
2
Avramova, Yana R.
2
Balqiah, Tengku Ezni
2
Bayrak Meydanoğlu, Ela Sibel
2
Bernritter, Stefan F.
2
Bravi, Laura
2
Brüggemann, Philipp
2
Choi, Seung-chan
2
Dens, Nathalie
2
Dräger, Lena
2
Dzung Bui
2
D’Arco, Mario
2
Ernszt, Ildikó
2
Farah, Maya F.
2
Fels, Markus
2
Frasquet Deltoro, Marta
2
Gangl, Selina
2
Gendel-Guterman, Hanna
2
Giang Hong Nghiem
2
Grzybowski, Lukasz
2
Gázquez-Abad, Juan Carlos
2
Haubach, Christian
2
Hayo, Bernd
2
Ichikohji, Takeyasu
2
Jitsuzumi, Toshiya
2
Kaswengi, Joseph
2
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International journal of advertising : the quarterly review of marketing communications
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Source
All
ECONIS (ZBW)
4
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Designing Facebook publications focused on hotel customer experience : how to improve
brand
attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
3
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
4
The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica
;
Veloso, Mónica
;
Quinones, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2023
Persistent link: https://www.econbiz.de/10014289852
Saved in:
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