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Advertising and US nonalcoholic beverage demand

Zheng, Yuqing; Kaiser, Harry M. - In: Agricultural and resource economics review : ARER 37 (2008) 2, pp. 147-159

Persistent link: https://www.econbiz.de/10003797411

Estimating asymmetric advertising response : an application to U.S. nonalcoholic beverage demand

Zheng, Yuqing; Kaiser, Harry M. - In: Journal of agricultural and applied economics 40 (2008) 3, pp. 837-849

Persistent link: https://www.econbiz.de/10003823640

Measuring the impacts of generic fluid milk and dairy marketing

Kaiser, Harry M. (contributor); Dong, Diansheng (contributor) - 2006

Persistent link: https://www.econbiz.de/10003375644

Foreword: Special issue on promotion through consumer information on food product credence attributes

Kaiser, Harry M. - In: Agricultural and resource economics review : ARER 38 (2009) 3, pp. 4-6

Persistent link: https://www.econbiz.de/10008858444

Special issue on promotion through consumer information on food product credence attributes

Kaiser, Harry M. (contributor) - 2009

Persistent link: https://www.econbiz.de/10008859488

Investigating household food interpurchase behavior through market segmentation

Dong, Diansheng; Kaiser, Harry M. - In: Agribusiness : an internat. journal 26 (2010) 3, pp. 389-404

Persistent link: https://www.econbiz.de/10008647708

Dairy-borne disease outbreak and milk demand : a study using outbreak surveillance data

Zheng, Yuqing; Kaiser, Harry M. - In: Agricultural and resource economics review : ARER 38 (2009) 3, pp. 330-337

Persistent link: https://www.econbiz.de/10008827108

Which consumers are most responsive to media-induced food scares?

Payne, Collin R.; Messer, Kent D.; Kaiser, Harry M. - In: Agricultural and resource economics review : ARER 38 (2009) 3, pp. 295-310

Persistent link: https://www.econbiz.de/10008827111

Modelling household purchasing behaviour to analyse beneficial marketing strategies

Dong, Diansheng; Schmit, Todd M.; Kaiser, Harry M. - In: Applied economics 44 (2012) 4/6, pp. 717-725

Persistent link: https://www.econbiz.de/10009532038

Assessing mental models via recording the decision deliberations of pairs

Berninghaus, Siegfried; Güth, Werner; Klempt, Charlotte; … - 2013

Two participants have to decide jointly, with the discussions preceding their choice being video/audiotaped. For two tasks, one with and one without strategic interaction, we refer to obvious reasoning styles as mental models. The videotaped discussions are analyzed according to which mental...

Persistent link: https://www.econbiz.de/10009723594