The proliferation of sophisticated e-commerce platforms coupled with mobile applications has ignited growth in business-to-consumer (B2C) commerce, reshaped organizational structures, and revamped value creation processes. Simultaneously, new technologies have altered the dynamics of brand...

Medical tourism has witnessed significant growth over the last decade. By combining healthcare services with tourism and hospitality, this nascent sector creates a new tourist class with access to affordable healthcare services. Information technology is an essential factor, which can enable the...

Modern supply chains have evolved into highly complex value networks and turned into a vital source of competitive advantage. However, it has become increasingly challenging to verify the source of raw materials and maintain visibility of products and merchandise while they are moving through...

Rapid advancements in digitalization are reshaping global supply chains and transforming the current modus operandi of the procurement function within companies. Broadly, procurement logistics involves the exchange of a wide variety of data and information relating to suppliers and buyers. As...

Olive oil has proven nutritional value and can command a high market price for farmers and processors. It promises significant income generating potential as well as social empowerment. To meet consumers' expectations for quality, safety and authenticity‚ olive oil products should be grown,...