Showing 1 - 10 of 15
Purpose – The purpose of this paper is to provide a framework with which to understand the issues that arise in the discussion cases included in this Special Issue and explains the role of case studies in the education of those responsible for leading organizations. Design/methodology/approach...
Persistent link: https://www.econbiz.de/10014935765
Purpose – The purpose of this article is to propose and test empirically tourism ' s destination dominance and marketing website usefulness hypothesis (TDDH). The study proposes a multi-item metric for marketing website usefulness. The main hypothesis is that the usefulness of a destination '...
Persistent link: https://www.econbiz.de/10014763073
Purpose – The purpose of this paper is to examine the formative potential of the case method on MBA students’ “civility” – the procedural dimension of the ethics field. While a robust literature has focussed on the impact of teaching ethics (content) on students’ behavior, to-date no...
Persistent link: https://www.econbiz.de/10014935898
Purpose – The purpose of this paper is to empirically investigate the role of knowledge management (KM) in creating a culture of learning and creativity in a non-western context. It further seeks to stimulate broader empirical and theoretical discussions on this topic....
Persistent link: https://www.econbiz.de/10014935900
Purpose – The purpose of this paper is to illustrate a unique opportunity to analyze the implications of two different approaches to develop and deploy a national public electronic procurement system. Design/methodology/approach – The authors used multiple data collection methods. The data...
Persistent link: https://www.econbiz.de/10014936014
Purpose – This case illustrates the challenges that Pollo Campero, a Guatemalan fast food company, faces when expanding in the US market. The purpose of this paper is to stimulate a discussion about consumer segmentation, competitive strategy and the internationalization of emerging market...
Persistent link: https://www.econbiz.de/10014936015
Purpose – The purpose of this paper is to examine the use of simulators as pedagogical complements to traditional case studies. The research performs experiments with a case and its accompanying simulator to assess the additional learning attained by the use of a case with its simulator as...
Persistent link: https://www.econbiz.de/10014936016
Purpose – This empirical study aims to explore sufficiency conditions for patient loyalty to a hospital. Design/methodology/approach – The study collected 645 self-administered questionnaires from patients in a major medical center in Taiwan and applied fuzzy set qualitative comparative...
Persistent link: https://www.econbiz.de/10014905419
Purpose – The purpose of this paper is to develop conceptual knowledge and skills in making financial policy decisions in a rapidly growing and profitable enterprise. Design/methodology/approach – This teaching case was written by documenting and analyzing published information available to...
Persistent link: https://www.econbiz.de/10014936160
Purpose – The case introduces the evolution and diversification of the Ceretto family business from the production and distribution of their own wines to the opening of two restaurants and the promotion of cultural and artistic projects. The case provides specific details about how strategic...
Persistent link: https://www.econbiz.de/10014936161