Pollo Campero in the USA
Year of publication: |
2014
|
---|---|
Authors: | R. Brenes, Esteban ; Chattopadyay, Amitava ; Ciravegna, Luciano ; Montoya, Daniel |
Other Persons: | C. Ickis, John (ed.) ; G. Woodside, Arch (ed.) ; Ogliastri, Enrique (ed.) |
Published in: |
Management Decision. - Emerald Group Publishing Limited, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 52.2014, 9, p. 1649-1679
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Business strategy | USA | International marketing strategy | Emerging market multinationals | Fast food industry | Internationalization |
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