Showing 1 - 10 of 11
Persistent link: https://www.econbiz.de/10005257751
We analyze competition between two private television channels that derive their profits from advertising receipts. These profits are shown to be proportional to total population advertising attendance. The channels play a sequential game in which they first select their profiles (program mixes)...
Persistent link: https://www.econbiz.de/10005261470
Persistent link: https://www.econbiz.de/10005662931
Persistent link: https://www.econbiz.de/10006752642
This paper first introduces an approach relying on market games to examine how successive oligopolies do operate between downstream and upstream markets. This approach is then compared with the traditional analysis of oligopolistic interaction in successive markets. The market outcomes resulting...
Persistent link: https://www.econbiz.de/10012730328
Persistent link: https://www.econbiz.de/10007802182
Persistent link: https://www.econbiz.de/10007392262
This paper develops a model of the daily newspaper industry in order to provide a tentative explanation for the rise of free newspapers. This explanation is based on the growth of net advertising revenues per reader, i.e. of the difference between advertising revenue per reader and unit printing...
Persistent link: https://www.econbiz.de/10014174918
We analyze competition between two private television channels that derive their profits from advertising receipts. These profits are shown to be proportional to total population advertising attendance. The channels play a sequential game in which they first select their profiles (program mixes)...
Persistent link: https://www.econbiz.de/10014069124
We analyze the competition between two newspapers in a vertical differentiation model where the qualities of the journals are determined endogenously in the first stage of the game. We show that when the advertising revenues per reader increase there is a critical value above which the quality...
Persistent link: https://www.econbiz.de/10014054114