Is targeted advertising always beneficial?
Year of publication: |
2011
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Authors: | Ben Elhadj-Ben Brahim, Nada ; Lahmandi-Ayed, Rim ; Laussel, Didier |
Published in: |
International journal of industrial organization. - Amsterdam [u.a.] : Elsevier, ISSN 0167-7187, ZDB-ID 8753556. - Vol. 29.2011, 6, p. 678-690
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