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Competing for consumer identity : limits to self-expression and the perils of lifestyle branding
Chernev, Alexander; Hamilton, Ryan; Gal, David - In: Journal of marketing 75 (2011) 3, pp. 66-82
Persistent link: https://www.econbiz.de/10009160714
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Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding
Chernev, Alexander; Hamilton, Ryan; Gal, David - In: Journal of marketing 75 (2011) 3, pp. 66-83
Persistent link: https://www.econbiz.de/10008999335
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Boundaries of self-expression : identity saruration and brand preferences in consumer choice
Chernev, Alexander; Gal, David - In: MSI reports : working paper series (2009) 1, pp. 103-119
Persistent link: https://www.econbiz.de/10003857403
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Categorization effects in value judgments : averaging bias in evaluating combinations of vices and virtues
Chernev, Alexander; Gal, David - In: Journal of marketing research : JMR 47 (2010) 4, pp. 738-747
Persistent link: https://www.econbiz.de/10009235356
Cover Image
Boundaries of self-expression : identity saruration and brand preferences in consumer choice
Chernev, Alexander; Gal, David - In: MSI reports : working paper series (2009) 1, pp. 103-119
Persistent link: https://www.econbiz.de/10009893526