Assortment Size and Option Attractiveness in Consumer Choice Among Retailers
Year of publication: |
2009
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Authors: | Chernev, Alexander ; Hamilton, Ryan |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 3, p. 410-420
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