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Retailers and their suppliers often exchange demand information, which is believed to benefit both firms and consumers. We show how such information exchange can benefit only the upstream supplier at the expense of the downstream retailer and consumers.
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While retailers have sales data to forecast demand, manufacturers have a broad understanding of the market and the coming trends. It is well known that pooling such demand information within a distribution channel improves supply chain logistics. However, little is known about how...
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In this study, the authors investigate the role of advertising in affecting the extent of bias in the media. When making advertising choices, advertisers evaluate both the size and the composition of the readership of the different outlets. The profile of the readers matters since advertisers...
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