Revilla Camacho, M. A.; Gallego Águeda, M. A. - In: Investigaciones Europeas de Dirección y Economía de … 13 (2007) 1, pp. 209-230
This paper focuses on the study of ethics in personal selling. The aim of this article is to know the importance of ethics in personal selling for consumers. After carrying out a revision of the previous academic research, we outline a relational model. This model is going to be tested in...
