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Revisiting the satisfaction-loyalty relationship : empirical generalizations and directions for future research
Kumar, V.; Pozza, Ilaria Dalla; Ganesh, Jaishankar - In: Journal of retailing 89 (2013) 3, pp. 246-262
Persistent link: https://www.econbiz.de/10009781857
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Cross-national diffusion research: what do we know and how certain are we?
Kumar, V.; Ganesh, Jaishankar; Echambadi, Raj - 2006
Persistent link: https://www.econbiz.de/10003410840
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Revisiting the Satisfaction–Loyalty Relationship: Empirical Generalizations and Directions for Future Research
Kumar, V.; Pozza, Ilaria Dalla; Ganesh, Jaishankar - In: Journal of retailing 89 (2013) 3, pp. 246-262
Persistent link: https://www.econbiz.de/10010153017
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Learning Effect in Multinational Diffusion of Consumer Durables: An Exploratory Investigation
Ganesh, Jaishankar; Kumar, V.; Subramaniam, Velavan - In: Journal of the Academy of Marketing Science 25 (1997) 3, pp. 214-228
Persistent link: https://www.econbiz.de/10006153538
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Capturing the Cross-National Learning Effect: An Analysis of an Industrial Technology Diffusion
Ganesh, Jaishankar; Kumar, V. - In: Journal of the Academy of Marketing Science 24 (1996) 4, pp. 328-337
Persistent link: https://www.econbiz.de/10006154315
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Cross National Diffusion Research: What We Know and How Certain Are We
Kumar, V.; Ganesh, Jaishankar; Echambadi, Raj - In: The journal of product innovation management : an … 15 (1998) 3, pp. 255-268
Persistent link: https://www.econbiz.de/10007357325