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The impact of targeting technology on advertising markets and media competition

Athey, Susan; Gans, Joshua - In: The American economic review 100 (2010) 2, pp. 608-613

Persistent link: https://www.econbiz.de/10008748843

The impact of the internet on advertising markets for news media

Athey, Susan; Calvano, Emilio; Gans, Joshua - 2013

Persistent link: https://www.econbiz.de/10010188563

The impact of consumer multi-homing on advertising markets and media competition

Athey, Susan; Calvano, Emilio; Gans, Joshua - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1574-1590

Persistent link: https://www.econbiz.de/10011855634

The allocation of decision authority to human and artificial intelligence

Athey, Susan; Bryan, Kevin A.; Gans, Joshua - 2020

Persistent link: https://www.econbiz.de/10012180492

The allocation of decision authority to human and artificial intelligence

Athey, Susan; Bryan, Kevin A.; Gans, Joshua - 2020

Persistent link: https://www.econbiz.de/10012164088

The Impact of the Internet on Advertising Markets for News Media

Athey, Susan - 2013

In this paper, we explore the hypothesis that an important force behind the collapse in advertising revenue experienced by newspapers over the past decade is the greater consumer switching facilitated by online consumption of news. We introduce a model of the market for advertising on news media...

Persistent link: https://www.econbiz.de/10012459241

The Impact of the Internet on Advertising Markets for News Media

Athey, Susan; Calvano, Emilio; Gans, Joshua - National Bureau of Economic Research (NBER) - 2013

Persistent link: https://www.econbiz.de/10010796628