The impact of targeting technology on advertising markets and media competition
Year of publication: |
2010
|
---|---|
Authors: | Athey, Susan ; Gans, Joshua |
Published in: |
The American economic review. - Nashville, Tenn. : American Economic Assoc., ISSN 0002-8282, ZDB-ID 203590-X. - Vol. 100.2010, 2, p. 608-613
|
Subject: | Werbung | Advertising | Werbewirtschaft | Advertising industry | Zielgruppe | Target group |
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