Problem Definition: Many firms have recently allowed consumer engagement in their sustainable packaging program, where consumers can contribute to reducing the environmental impact via packaging-free purchase. In this paper, we develop a stylized model to study the impacts of consumer engagement...

Online discount voucher market In the discount voucher market, customers usually face two types of valuation uncertainty, namely, preference uncertainty and consumption state uncertainty. Preference uncertainty is related to the customer's lack of relevant experience with the merchant, whereas...

Problem Definition: A growing eco-trend among eco-conscious consumers is ``Bring-Your-Own-Container" (BYOC), where consumers take their own reusable packaging to buy and consume products to reduce the waste of single-use packaging. In this paper, we study the impacts of BYOC on a firm's...