The role of discount vouchers in market with customer valuation uncertainty
Year of publication: |
2015
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Authors: | Gao, Fei ; Chen, Jian |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 24.2015, 4, p. 665-679
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Subject: | customer valuation uncertainty | discount vouchers | revenue management | marketing-operations interface | Theorie | Theory | Revenue-Management | Revenue management | Diskontierung | Discounting | Risiko | Risk | Gutscheinsystem | Voucher programme | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
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