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Consumer Willingness to Pay for Value-Added Blueberry Products: A Payment Card Approach

Hu, Wuyang; Woods, Timothy A.; Bastin, Sandra - Agricultural and Applied Economics Association - AAEA - 2011

Persistent link: https://www.econbiz.de/10009021571

The Marketing Performance of Illinois and Kansas Wheat Farmers

Dietz, Sarah N.; Aulerich, Nicole M.; Irwin, Scott H.; … - In: Journal of Agricultural and Applied Economics 41 (2009) 01

The purpose of this paper is to analyze the marketing performance of wheat farmers in Illinois and Kansas over 1982â … marketing performance of wheat farmers in Illinois and Kansas is about equal to the market if a 24- or 20-month market benchmark … harvest benchmark is used. The sensitivity of marketing performance to the market benchmark considered is explained by the …

Persistent link: https://www.econbiz.de/10005041379

Willingness to Pay for Imported Beef and Risk Perception: An application of Individual-Level Parameter

Lim, Kar Ho; Hu, Wuyang; Maynard, Leigh J.; Goddard, … - Southern Agricultural Economics Association - SAEA - 2012

The controversy surrounding the Mandatory Country-of-Origin Labeling (COOL) has attracted research attentions. A number of studies have reported consumers are willing to pay more for beef labeled with U.S. origin versus beef from unknown or other origins. Despite that, relatively little is known...

Persistent link: https://www.econbiz.de/10009421051

Consumer Demand for Ahi Poke (Raw Tuna Salad) in Hawaii

Fernandes da Costa, Pedro M.; Hu, Wuyang; Pan, Minling - Southern Agricultural Economics Association - SAEA - 2009

their marketing strategies and increase sales. …

Persistent link: https://www.econbiz.de/10008922483

What is Local and for What Foods Does it Matter?

Hu, Wuyang; Batte, Marvin T.; Woods, Timothy A.; Ernst, … - Southern Agricultural Economics Association - SAEA - 2010

Consumer demand for local foods has been increasing dramatically over the past several years. Many food producers and marketers are raising their capacity to incorporate local food. Revenue from local Farmers’ Market and Community Supported Agriculture has become a greater source of income...

Persistent link: https://www.econbiz.de/10008922571

The Role of Specialty Food Stores and Farmers' Markets in the Procurement of Local Foods

Wixson, Sarah E.; Katchova, Ani L.; Woods, Timothy A.; … - Southern Agricultural Economics Association - SAEA - 2011

The demand for locally produced foods has been increasing. Concurrently, specialty food stores focusing on specific food attributes have also grown in popularity along with farmers’ markets. This study examines how the importance that consumers place on whether specific foods are locally...

Persistent link: https://www.econbiz.de/10008922588

Consumer Preferences for Fresh Citrus: Impacts of Demographic and Behavioral Characteristics

Gao, Zhifeng; House, Lisa; Gmitter Jr., Fred G.; Valim, … - In: International Food and Agribusiness Management Review 14 (2011) 1

Persistent link: https://www.econbiz.de/10009002422

Should Surveys be Conducted Online or On Paper? A Comparison

Hu, Wuyang; Batte, Marvin T.; Ernst, Stanley C.; Woods, … - Agricultural and Applied Economics Association - AAEA - 2010

Internet consumer surveys have become increasingly popular in agricultural and food research. This study compares the results of an identical survey instrument implemented by mail and the Internet respectively. Aspects compared include survey logistics, timeline, costs, consumer demographic and...

Persistent link: https://www.econbiz.de/10009020310

Do Local Production, Organic Certification, Nutritional Claims, and Product Branding Pay in Consumer Food Choices?

Batte, Marvin T.; Hu, Wuyang; Woods, Timothy A.; Stan, Ernst - Agricultural and Applied Economics Association - AAEA - 2010

This research furthers the assessment of consumer demand for locally produced foods, while also considering a host of other food attributes that may interact to influence consumer utility. Using stated preference data from a choice-based conjoint analysis survey instrument, we estimate...

Persistent link: https://www.econbiz.de/10009020358

Consumer WTP for Blueberry Attributes: A Hierarchical Bayesian Approach in the WTP Space

Shi, Lijia; House, Lisa; Gao, Zhifeng - Agricultural and Applied Economics Association - AAEA - 2011

differential marketing, we apply the hierarchical Bayesian approach and the discussion is based on the individual level WTP … practice of differential marketing strategies. …

Persistent link: https://www.econbiz.de/10009020925