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Persistent link: https://www.econbiz.de/10009021571
A two-step model with sample selection is applied to panel data of U.S. households to estimate at-home demand for fluid milk and cheese, incorporating advertising expenditures. The model consistently accounts for sample-selection bias, unobserved household heterogeneity, and temporal...
Persistent link: https://www.econbiz.de/10005805373
their marketing strategies and increase sales. …
Persistent link: https://www.econbiz.de/10008922483
Consumer demand for local foods has been increasing dramatically over the past several years. Many food producers and marketers are raising their capacity to incorporate local food. Revenue from local Farmers’ Market and Community Supported Agriculture has become a greater source of income...
Persistent link: https://www.econbiz.de/10008922571
The demand for locally produced foods has been increasing. Concurrently, specialty food stores focusing on specific food attributes have also grown in popularity along with farmers’ markets. This study examines how the importance that consumers place on whether specific foods are locally...
Persistent link: https://www.econbiz.de/10008922588
Persistent link: https://www.econbiz.de/10009002422
Internet consumer surveys have become increasingly popular in agricultural and food research. This study compares the results of an identical survey instrument implemented by mail and the Internet respectively. Aspects compared include survey logistics, timeline, costs, consumer demographic and...
Persistent link: https://www.econbiz.de/10009020310
This research furthers the assessment of consumer demand for locally produced foods, while also considering a host of other food attributes that may interact to influence consumer utility. Using stated preference data from a choice-based conjoint analysis survey instrument, we estimate...
Persistent link: https://www.econbiz.de/10009020358
differential marketing, we apply the hierarchical Bayesian approach and the discussion is based on the individual level WTP … practice of differential marketing strategies. …
Persistent link: https://www.econbiz.de/10009020925
Persistent link: https://www.econbiz.de/10009021019