Gao, Zhifeng; Schroeder, Ted C. - In: American Journal of Agricultural Economics 91 (2007) 3, pp. 795-809
Choice experiments (CEs) are often used to elicit consumer willingness-to-pay (WTP) for food attributes. A concern about these approaches is that food attributes provided to respondents are assumed independent of attributes not provided. We use surveys containing a series of CEs to investigate...