marketing strategy formation is given at the end of the work. …

the marketing strategy. There are analysing different models of creating companies marketing strategies, which are written … marketing actions for more effective appliance of marketing strategy while trying to reach the posed purposes. …

This master’s final paper analyses a development of business unit strategy. The aim of this study is to review current … and methods; and to develop a business unit strategy for it. To achieve this, there were done an analysis of the essence … of strategic management, its benefits and problems, strategy development methods and levels of strategy. The paper …

Process of strategy foundation is analyzed in this final master work. The main objective is to show how the strategy of … the most suitable strategy. The method of research – analyzing of scientific literature and second-rate data and also … and perspectives of its activity have been made and the strategy, which best corresponds company’s long-term aims, has …

Presented work covers theoretical aspects of strategic marketing planning and marketing strategy development of various … planning, formation of marketing strategy group of commercial companies was estimated, main similarities and differences of … strategic marketing planning, peculiarities of marketing strategy formation specific to strategic company group were disclosed …

The present Master Paper analyzes theoretical and practical aspects of marketing strategy formation. The theoretical … part formulates theoretical background for marketing strategy formation, includes detailed analysis of external marketing … company’s documentation and the model of marketing strategy formation for the ice-cream production company based on the …

The paper is based on the research carried out in the company and deals with the analysis of development strategy … possibilities for the company. The conceptions of strategic management, affect on its strategy by the organisational structure, the …