//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Garolera, Jordi"
~source:"econis"
~subject:"Brand extension"
~subject:"Konsumentenverhalten"
~subject:"Marktforschung"
~subject:"Mode"
~type_genre:"Reprint"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
Konsumentenverhalten
Marktforschung
Mode
Brand
2
Brand image
2
Comparison
2
Consumer behaviour
2
Culture
2
Japan
2
Kultur
2
Markenartikel
2
Markenimage
2
Social values
2
Soziale Werte
2
Spain
2
Spanien
2
Vergleich
2
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Reprint
Sammlung
Aufsatz im Buch
2
Book section
2
Arbeitspapier
1
Working Paper
1
Language
All
English
2
Author
All
Garolera, Jordi
Sheth, Jagdish N.
51
Holbrook, Morris B.
16
Belk, Russell W.
13
Jacoby, Jacob
9
Keller, Kevin Lane
8
Bettman, James R.
7
Hill, Ronald Paul
5
Warde, Alan
5
Aaker, Jennifer
4
Elliott, Richard
4
Krishnan, Balaji C.
4
Malhotra, Naresh K.
4
Tadajewski, Mark
4
Zaltman, Gerald
4
Dobscha, Susan
3
Ehrenberg, Andrew S. C.
3
Erdem, Tülin
3
Fournier, Susan
3
Herrmann, Andreas
3
O'Shaughnessy, John
3
Ozanne, Julie L.
3
Park, C. Whan
3
Schmitt, Bernd
3
Thompson, Craig J.
3
Valenzuela, Ana
3
Wind, Yoram
3
Abeler, Johannes
2
Achtnicht, Martin
2
Batra, Rajeev
2
Benet-Martínez, Verónica
2
Benlian, Alexander
2
Bhattacharya, C. B.
2
Brown, Tom
2
Christensen, Glenn L.
2
Farr, Andy
2
Foxall, Gordon R.
2
Holt, Douglas B.
2
Kahn, Barbara E.
2
Kassarjian, Harold H.
2
more ...
less ...
Published in...
All
Brand management ; Vol. 2
1
Cross-cultural and critical perspectives on brands
1
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->