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Garolera, Jordi
Han, Heesup
120
Belk, Russell W.
113
Huber, Frank
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Grunert, Klaus G.
100
Mattila, Anna S.
97
Bauer, Hans H.
90
Phau, Ian
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Sutter, Matthias
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Septianto, Felix
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Pelsmacker, Patrick de
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Janssen, Maarten C. W.
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Laroche, Michel
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Brand management ; Vol. 2
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Cross-cultural and critical perspectives on brands
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ECONIS (ZBW)
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Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
3
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martinez, Verónica
;
Garolera, Jordi
-
2001
Persistent link: https://www.econbiz.de/10001624166
Saved in:
4
Consumption symbols as carriers of culture : a study of Japanese, Spanish, and North American
brand
personality dimensions
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2001
Persistent link: https://www.econbiz.de/10001632390
Saved in:
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