tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book … free branding research and practice in tourism fields from the shackles of marketing that are dominated by the conventional … approach of product, price, place, and promotion. Considering tourism branding as a community affair, this collection is …

This paper investigates the concept of customer-based brand equity for a tourism destination, which has been introduced … to tourism literature only few years ago. Specifically, it investigates, whether the differences between the renewal and … repeat tourists exist in their evaluation of tourism destination. A theoretically proposed model, encompassing the dimension …

Consumer Needs: Segmentation, Targeting and Positioning -- 19-Tourism Distribution and Intermediaries -- 20-Critical …The SAGE Handbook of Tourism Management is a critical, state-of-the-art and authoritative review of tourism management … The Handbook -- Part I-Approaching Tourism -- 2-The Mobilities Paradigm and Tourism Management -- 3-Critical Turns in …

This book focuses on the issues and trends in outdoor, 'nature-based' recreation, leisure and tourism and explores the … on Outdoor Recreation and Tourism in North America -- 4 The Effects on Travel and Tourism Demand from Three Mega …-trends: Democratization, Market Ideology and Post-materialism as Cultural Wave -- 5 Trends in Information Technology and Tourism -- 6 Race and …