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Understanding outsourcing strategy within the intellectual property industry : a proposed typology

Süzeroğlu-Melchiors, Sevim; Gassmann, Oliver - In: International journal of technology management : IJTM 85 (2021) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10012533858

The past and the future of international entrepreneurship : a review and suggestions for developing the field

Keupp, Marcus Matthias; Gassmann, Oliver - In: Journal of management : JOM 35 (2009) 3, pp. 600-633

Persistent link: https://www.econbiz.de/10003863725

Enforcing intellectual property rights in weak appropriability regimes : the case of de facto protection strategies in China

Keupp, Marcus M.; Beckenbauer, Angela; Gassmann, Oliver - In: Management international review : mir ; journal of … 50 (2010) 1, pp. 109-130

Persistent link: https://www.econbiz.de/10003936228

Globalisierung von Technologie und Innovation : wie managen?

Gassmann, Oliver - In: Praxiswissen Innovationsmanagement : von der Idee zum …, (pp. 271-292). 2011

Persistent link: https://www.econbiz.de/10008738232

Praxiswissen Innovationsmanagement : von der Idee zum Markterfolg

Gassmann, Oliver; Sutter, Philipp - 2008

Persistent link: https://www.econbiz.de/10003586467

Archetypes and basic strategies of technology decisions : understanding the likely impact of a new technology and the uncertainty associated with it can help managers determine the...

Lingens, Bernhard; Winterhalter, Stephan; Krieg, Lukas; … - In: Research technology management : RTM 59 (2016) 2, pp. 36-46

Persistent link: https://www.econbiz.de/10011458859

Handbuch Technologie- und Innovationsmanagement

Albers, Sönke (ed.); Gassmann, Oliver (ed.) - 2011 - 2., vollständig überarbeitete und erweiterte Auflage

Persistent link: https://www.econbiz.de/10009271793

The strategic management of innovation : a systematic review and paths for future research

Keupp, Marcus Matthias; Palmié, Maximilian; Gassmann, … - In: International journal of management reviews : IJMR 14 (2012) 4, pp. 367-390

Persistent link: https://www.econbiz.de/10009683190

The business model navigator : the strategies behind the most successful companies

Gassmann, Oliver; Frankenberger, Karolin; Choudury, Michaela - 2020 - Second edition

"The method, the Business Model Navigator, consists of 55+ successful business model patterns, which can serve as blueprints for your own business model innovation efforts. The present work specifically addresses practitioners and consciously avoids complicated theoretical arguments. The purpose...

Persistent link: https://www.econbiz.de/10012227577

Path into the digital age : a dynamic capabilities study of digital innovation in incumbent firms

Bergmann, Dennis - 2020

Innovationsentwicklung, (5) Management von digitalen Innovationsentwicklungsprojekten, (6) Kommerzialisierung digitaler Innovation, (7 … digital innovation. Based on 31 in-depth expert interviews with senior representatives of both incumbent and management …

Persistent link: https://www.econbiz.de/10012214028