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Persistent link: https://www.econbiz.de/10008992313

Ma, Yu; Gauri, Dinesh; Ailawadi, Kusum; Grewal, Dhruv - In: MSI reports : working paper series (2010) 1, pp. 3-59

Persistent link: https://www.econbiz.de/10009893551

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Persistent link: https://www.econbiz.de/10009177973