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How to convert digital offerings into revenue enhancement : conceptualizing business model dynamics through explorative case studies
Gebauer, Heiko; Arzt, Alexander; Kohtamäki, Marko; … - In: Industrial marketing management : the international … 91 (2020), pp. 429-441
Persistent link: https://www.econbiz.de/10012422297
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Firm boundaries in servitization: Interplay and repositioning practices
Huikkola, Tuomas; Rabetino, Rodrigo; Kohtamäki, Marko; … - In: Industrial marketing management : the international … 90 (2020), pp. 90-105
Persistent link: https://www.econbiz.de/10012321916
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The relationship between digitalization and servitization : the role of servitization in capturing the financial potential of digitalization
Kohtamäki, Marko; Parida, Vinit; Patel, Pankaj; … - In: Technological forecasting & social change : an … 151 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012229719
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Digital servitization business models in ecosystems : a theory of the firm
Kohtamäki, Marko; Parida, Vinit; Oghazi, Pejvak; … - In: Journal of business research : JBR 104 (2019), pp. 380-392
Persistent link: https://www.econbiz.de/10012105052
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Strategy map of servitization
Rabetino, Rodrigo; Kohtamäki, Marko; Gebauer, Heiko - In: International journal of production economics 192 (2017), pp. 144-156
Persistent link: https://www.econbiz.de/10011782334