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Understanding and profitably managing customer loyalty
Gee, Robert; Coates, Graham; Nicholson, Mike - In: Marketing intelligence & planning 26 (2008) 4-5, pp. 359-374
Persistent link: https://www.econbiz.de/10008099980
Cover Image
Understanding and profitably managing customer loyalty
Gee, Robert; Coates, Graham; Nicholson, Mike - In: Marketing intelligence & planning 26 (2008) 4, pp. 359-374
Persistent link: https://www.econbiz.de/10008065384
Cover Image
Center for Interfacial Engineering: an experiment in building industry-university partnerships
Evans, D.Fennel; Starbuck, Elizabeth; Kiresuk, Thomas J.; … - In: International journal of technology management : IJTM 8 (1993) 6-8, pp. 622-651
Persistent link: https://www.econbiz.de/10007016697