Understanding and profitably managing customer loyalty
Year of publication: |
2008
|
---|---|
Authors: | Gee, Robert ; Coates, Graham ; Nicholson, Mike |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 26.2008, 4, p. 359-374
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer loyalty | Customer satisfaction | Profit | Customer relations |
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