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Marketing-Schnittstellen : Herausforderungen für das Management
Specht, Günter; Silberer, Günter; Engelhardt, Werner Hans - 1989
Persistent link: https://www.econbiz.de/10000092238
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Management und Marketing von Rundfunkanstalten
Eichhorn, Peter (ed.); Raffée, Hans (contributor) - 1990 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008730702
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
Enke, Margit (ed.); Geigenmüller, Anja (contributor);  … - 2014 - 3., aktual. und erw. Aufl.
Persistent link: https://www.econbiz.de/10010354915
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Kellogg on marketing
Iacobucci, Dawn (ed.) - J. L. Kellogg Graduate School of Management - 2001
Persistent link: https://www.econbiz.de/10001528801
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Networks in marketing
Iacobucci, Dawn (contributor) - 1996 - Online-Ausg.
Persistent link: https://www.econbiz.de/10013208043
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Commodity Marketing : Strategies, Concepts, and Cases
Enke, Margit (ed.); Geigenmüller, Anja (ed.);  … - 2022
Part I: Fundamentals of Commodity Marketing -- Commodity Marketing: An Introduction into Key Concepts and Processes … Marketing -- Part II: Commodity Marketing Strategies and Tools -- Commodity Pricing: Fast, Simple, Intelligent -- Price … around Willingness-to-Pay Ranges -- Price Knowledge and Price Expectations: Their Role for Customer Relationship Marketing of …
Persistent link: https://www.econbiz.de/10013185639
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Reflections of eminent marketing scholars
Iacobucci, Dawn - 2022
Persistent link: https://www.econbiz.de/10013175776
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Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
Enke, Margit (ed.); Geigenmüller, Anja (ed.) - 2011 - 2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10008698919
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Strategisches Marketing
Raffée, Hans (ed.); Wiedmann, Klaus-Peter (ed.);  … - 1989 - 2. Aufl., ungekürzte Sonderausgabe
Persistent link: https://www.econbiz.de/10014267777