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~person:"Geiger, Frank P."
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Geiger, Frank P.
Silk, Alvin J.
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Advertisement size and the relationship between product usage advertising exposure
Silk, Alvin J.
;
Geiger, Frank P.
- In:
Journal of marketing research : JMR
9
(
1972
)
1
,
pp. 22-26
Persistent link: https://www.econbiz.de/10002828909
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