Geiger-Oneto, Stephanie; Minton, Elizabeth A. - In: European Journal of Marketing 53 (2019) 12, pp. 2530-2555
Purpose: The purpose of this paper is to explore the role of religion, morality and mindset in influencing perceptions of luxury products. Design/methodology/approach: The study uses three experimental studies to investigate this relationship. Findings: Study 1 shows that religiosity influences...