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Impact of online channel use on customer revenues and costs to serve : considering product portfolios and self-selection
Gensler, Sonja; Leeflang, Peter; Skiera, Bernd - In: International journal of research in marketing : IJRM ; … 29 (2012) 2, pp. 192-201
Persistent link: https://www.econbiz.de/10009569975
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Popularity of brand posts on brand fan pages : an investigation of the effects of social media marketing
Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 83-91
Persistent link: https://www.econbiz.de/10009558966
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Comparing methods to separate treatment from self-selection effects in an online banking setting
Gensler, Sonja; Leeflang, Peter; Skiera, Bernd - In: Journal of business research : JBR 66 (2013) 9, pp. 1272-1278
Persistent link: https://www.econbiz.de/10009756056
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Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of marketing 81 (2017) 5, pp. 1-15
Persistent link: https://www.econbiz.de/10011749812